Training Employer Brand Concept

Training Employer Brand Concept

Get trained by award-winning professionals in the field
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  • Check-IconColor 19 years of experience
  • People-IconColor +3000 trainees
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Who is the Employer Brand Concept training course for?

The training is suitable for: Recruiters, interceders, HR employees / marketers. But also if you currently hold another position, but want to make a switch to the above. In this training you will learn how to develop a strong concept for a work-at-home website or for a work-at-home page as part of a recruitment campaign.

This training is only available as a customized in-company training.

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Who is the Employer Brand Concept training for?

What will you learn during the Employer Brand Concept training?

In this training you take a step towards creating better concepts and content as a digital recruiter. You will learn all the basics of concept & content in the field of recruitment. This training consists of several parts:

  • What is employer branding?
  • What is the ideal relationship between the corporate and employer brand?
  • How to develop an employer brand concept?
  • What is an EVP and how do I apply it?
  • The role of brand archetypes.
  • The application of the employer brand in each of the phases in the journey.
  • Getting started on developing an employer brand yourself.

Everything tailor-made: Whatever training you choose at the Adwise Academy, your goals are our focus. Let us know what your organization wants to grow in, so we can tailor the training to that!

What will you learn during the Employer Brand Concept training?

What can you do after the Employer Brand Concept training?

  • You will know what employer branding is based on theory and inspiring practical examples;
  • You will know how to develop your employer brand in 6 steps.
  • You know how to deepen the candidate journey and how to make the most impact in the different phases;
  • You will know how to initiate a creative process and get results;
  • You know how to brainstorm to come up with a creative employer brand concept (incl. useful tools);
  • You are in possession of a certificate: Employer Brand Concept.


What is the study load?

The study load is approximately one half day (3 hours).

Request a no-obligation consultation now!
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Our Academy Recruitment trainers

Like to share knowledge from their expertise.

Wendy Bolhuis
Wendy Bolhuis Head of Brand & Experience
Tom de Haas
Tom de Haas Learning & Development Manager

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